Green Game Earth Gifting Gamania
Project BackgroundGreen Game Earth is Gamania’s 2023 Dragon Boat Festival gift project that merges ESG values with playful design. Through pixel-art visuals, bamboo-fiber mascots, and zero-glue packaging, it transforms brand rituals into a meaningful celebration of sustainability and team spirit.
Q BRICK As CultureGamania’s mascot Q BRICK symbolizes gratitude during festive seasons. Since 2020, the gift has embraced sustainability through reduced packaging and eco-materials.
Concept & Design DirectionIn 2023, Green Game Earth redefined festive gifting with ESG at its core. Inspired by the idea of "rowing with the Earth," the project combines pixel-art aesthetics, gaming culture, and sustainable thinking. The packaging itself—fully biodegradable and glue-free—embodies this philosophy, turning gifting into a brand ritual rooted in responsibility and imagination.
Q BRICK’S Eco EvolutionThis year’s Q BRICK mascot is made of bamboo fiber, biodegradable and responsibly harvested—featuring unpainted finishes and low-ink printing to reduce impact.
Q BRICK’S Eco EvolutionThis year’s Q BRICK mascot is made of bamboo fiber, biodegradable and responsibly harvested—featuring unpainted finishes and low-ink printing to reduce impact.
Credits
Creative Director | Eric Chen
Art Director | Jack Chang
Project Manager | Winnie Lee, Eune (Wei chi) Lu (Design Part)
Design Execution | YOW!
Copywriting | G!VOICE