Gamania Brand Tag

Eune Lu

Elevating Global Brands with Strategic Design —
Ready to collaborate internationally, building
systems that scale across cultures.
more info

Selected Works

1. Kdan Corporate Brand Evolution
Brand Identity Design
2. Sun Cake des Rois
Packaging Design
3. AFC Vitamin C1000 Packaging Design

4. Gamania Brand Tag Brand Experience, Internal Branding
5. Green Game Earth Gifting Brand Experience, Internal Branding,
Packaging Design
6. Corporate DNA Exhibition
Brand Experience, Internal Branding,
Exhibition Design

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Gamania Brand Tag

Evolving Ideals into Identity
The Embodiment of the Brand

People come and go, but the organization continues to thrive.

At Gamania, people are at the heart of its success. A robust and enduring brand value system ensures the company's sustained growth and resilience, transforming intangible beliefs into tangible actions.

The Gamania Brand Center reimagined the onboarding experience by turning the employee T-Shirt into a wearable brand book. This innovative design communicates the company’s history and values in a dynamic, engaging way, empowering every employee to embody the brand.

Challenging Conventional Design Forms

With over 25 years of history, the Gamania Brand Center created a captivating long-format brand label to immerse new employees in the Gamania journey. Designed to detach from the T-shirt, it unfolds into a compact, foldable brand handbook. This innovative design communicates brand values while seamlessly aligning with the company’s everyday operations.

Featured on iF Design Award 2023