AFC Vitamin C1000

Eune Lu

Elevating Global Brands with Strategic Design —
Ready to collaborate internationally, building
systems that scale across cultures.
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Selected Works

1. Kdan Corporate Brand Evolution
Brand Identity Design
2. Sun Cake des Rois
Packaging Design
3. AFC Vitamin C1000 Packaging Design

4. Gamania Brand Tag Brand Experience, Internal Branding
5. Green Game Earth Gifting Brand Experience, Internal Branding,
Packaging Design
6. Corporate DNA Exhibition
Brand Experience, Internal Branding,
Exhibition Design

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AFC Vitamin C1000

Feel the Power of C1000 at First Glance

In the packaging design for AFC Rapid-Action Vitamin C1000, we centered the concept around a professional and premium visual language, enhancing brand recognition and consumer trust through sleek, refined layouts and striking visual focal points.

The design strategy focused on highlighting the product’s data-driven advantages, ingredient superiority, and patented technologies, creating a communication experience that enables instant understanding and immediate trust at the point of sale.

How to convey the product's professional strength with precision design — and allow consumers to instantly feel the absorption power and energy of C1000 — was the key challenge and objective of this project.

01 Strategy
Clear Presentation of Key Product Strengths

Key data points, ingredient names, and patented technologies are strategically highlighted in the primary visual area of the packaging, enabling consumers to quickly grasp the core advantages of the product, strengthen brand recall, and enhance intuitive purchasing decisions.

02 Strategy
Reinforcing Professional and Minimalist Brand Image

Through high-end, minimalist layout design, we convey the brand’s professional quality, strengthen consumer trust, and reinforce AFC’s positioning as a premium health brand.

03 Strategy
Creating a Distinctive C1000 Visual Identity

Through carefully curated color schemes, custom typography, and symbolic elements, we crafted a powerful visual anchor that allows C1000 to stand out immediately on retail shelves, strengthening brand recognition and consumer recall.

The custom C1000 lettering delivers a direct, impact-driven communication approach, visually emphasizing the product’s core strengths—ultra-high absorption and a full daily dose of 1000mg—as the central focus of the packaging design.

This design language not only showcases the product’s strong confidence in its performance but also enables consumers to instantly perceive its professionalism and trustworthiness.